The Benefits of using a Business Account on Instagram
If you haven't already switched to a business account on Instagram, this blog is here to convince you. While it’s not mandatory, there are countless benefits to utilizing an Instagram business account. Fortunately, it’s quite easy to make the switch.
Tap the 3 horizontal lines in the top right-hand corner of your profile and select settings.
Tap ‘Switch to Business Profile’ to make the switch. It will give you the options to add your contact information and connect to your Facebook Page. Ever want to switch back to a personal profile? Follow those same steps but instead tap ‘Switch to Personal Profile’.
Here are 5 reasons why your account will benefit from switching to a business account.
Boost posts and run paid promotions.
If you’re looking to run a marketing campaign or leverage your reach using Instagram, a business account allows you to boost a post. By connecting your account to your Facebook Page, you’re able to run ads through Facebook Manager including options like Instagram stories. Boosted posts can help you get more profile visits, promote a website link, or get more inquiries. Of all the paid ads you can run on social media, Instagram has the best cost per click conversion rate so you can get great results with a small budget. A social media ad manager can assist you with setting up an ad for your niche audience, or you can easily boost a post with Instagram’s suggestions.
Detailed analytics for your stories and posts.
The analytics within Instagram is ideal for optimizing engagement and reach in your posts and stories! The Insights feature offers you details numbers about the activity on your account and specific insights for your content. This feature allows you to test out new things and track if they are effective for reaching your audience.
Demographics of your followers.
Along with tracking the analytics for your content, your Instagram business account helps you see what times are best for posting, where your followers are located, and their demographics. This is key to creating a strategy that utilizes the algorithm. Since the algorithm is semi-chronological, the time you’re posting is vital to ensure you’re reaching as many people with your content as possible.
Add contact options under your bio.
A business account allows you to add contact options like phone number, email, and address. This makes it easier for users landing on your page wanting to learn more to easily contact you without having to search on your website link. I suggest having one contact option like your email address for your business account. If you’re a physical location like a restaurant or office, I suggest adding a phone number and address.
The ability to use scheduler for your Instagram.
If you’re not scheduling your content, hop over to this blog and read all about how content calendars will change your biz life. To start scheduling your Instagram posts with a tool like Later, you’ll need to connect a business account. I highly suggest scheduling your content and utilizing a preview tool to save you time and endure your content is top notch.
In conclusion, if your Instagram account is not a business account yet I’d highly suggest making the switch. For more information about business accounts, give this article a read.