Learn to Love Instagram For Your Business
With over 800 million users, Instagram has become one of the most used smartphone apps. Of these users, it is estimated that 71% of US businesses use Instagram. Chances are the audience you’re trying to reach is on this app. Whether you are a solopreneur or growing business, it's about time you learn to love the ‘Gram.
There are so many reasons why you should be loving Instagram for your business. I am going to spill four reasons why I love Instagram.
The app is completely FREE. Yes, FREE!
This is great for personal accounts and even better for business accounts! You can use Instagram as a marketing tool where businesses can post photos of the goods and services you offer while being able to create a community through this social platform. Even if you do want to invest your marketing dollar towards this app, you can use a portion of your traditional marketing budget towards boosted posts and reach thousands of people.
You can engage with other like-minded people within your industry.
Instagram is the perfect app to become part of a digital community within your industry. By consistently posting and authentically engaging with other accounts, you can grow a loyal following of connections or show potential clients a behind-the-scenes look at your business. Once you make this app social, it actually becomes fun as opposed to a business to-do.
Instagram makes it easy to see what’s working for your account.
You won't have to play the guessing game when it comes to this app, simply use the analytics feature offered directly in the app. These analytics allow businesses, bloggers, and solopreneurs to get an inside view on what works well and what doesn’t. The statistics offer insight into your interaction with followers and provides suggestions on when to post based on the time your followers are most active on the app. These insights make it simple for business users to create an Instagram strategy that works.
Show off your website, services, or products.
Instagram is a visual tool that can be used to attract an audience to buy what you have to offer. Whether it's a craft good, a delicious meal, or a valuable blog post, linking your website in your bio allows followers to see what you have to offer. I also suggest utilizing Linktree or Linkin.bio to connect multiple links to your IG bio or create shoppable links for your products.
Now that you're loving Instagram, be sure to grab your FREE Guide To Organically Increase Engagement On Instagram. Did you know I offer 1-on-1 coaching calls for all things social media? Let's create a strategy that works for you!