Today, we are addressing one of the hottest topics in business, marketing, and Instagram and that is: Do you need to have a niche? In this episode, I’ll tackle the concept of niching down on social media and I’ll show you how to build a strategy that allows you to talk about your different interests while still being strategic in what you choose to post. I’ll also break down why it’s recommended to have a niche, why this doesn’t always work, and all things content pillars including what they are, what they aren’t, and where to use them. Keep listening to find out what you should be doing instead!

Taylor Loren is a social & content marketing strategist with 13+ years of experience building brands online. As a course creator, she is helping the next generation of marketers grow their careers through education like The Reels Course! Taylor was previously Head of Marketing at Girlboss and Later.com, and her viral TikToks and Reels have racked up over 55 million views.

In this episode, Taylor will recap her career journey including how it led her to her first year of entrepreneurship full-time in 2021. In addition, Taylor will share some of the biggest lessons she’s learned during her time at Later and Girl Boss that she now applies to her own business, content, and life. Besides this, we’ll chat about Taylor’s team building, how she’s finding balance in her life, and why slow growth may be beneficial for your business. Last but not least, we’ll talk about viral growth, reels vs. TikTok, and mental health and social media. Keep listening to hear more from Taylor!

Named one of the top small business experts to watch in 2018 and the founder of one of the top websites for solopreneurs in 2020, Jessica Rasdall is helping small business owners scale their impact and income through tried-and-tested communication strategies. As a best-selling author, motivational speaker, and host of The Speak to Scale Podcast, Jessica partners with small business owners to help them scale their business (and impact) from the stage. Jessica has shared her story of turning her “mess into a message” for 15 years and has been featured on major international media outlets such as ABC's 20/20, Katie Couric, The Guardian, MTV, Netflix, and many more. Today, Jessica is fiercely dedicated to helping small business owners craft presentations and speaking strategies that connect with their audience and scale their business from the stage. When she’s not handcrafting presentations for industry experts, she’s homeschooling her children in sunny Florida.

In this episode, Jessica will talk to us about what a speaking stage can be and how speaking can help scale our brands including the different types of speaking. Besides this, we’ll chat about all of the struggles that come with pricing, figuring out what to charge for your speaking, and ensuring that you are getting what you deserve for your effort. On the flip side, we’ll discuss the importance of putting in the work to ensure you’re delivering a talk that’s worthy of the price you’ve asked for, pitching and selling from the stage, and navigating speaking inquires. Last but not least, Jessica will gives us some tips on dealing with nerves. Keep listening to hear Jessica’s tips for growing your business with speaking!

Today I’m sharing with you a deep dive into the Shine With Natasha team! This was a very highly requested episode, so I wanted to pull back the curtain and talk more about the team that I love so much and that has truly helped me grow and scale my business while also being able to work less. As the visionary, CEO, and talent, my incredible team has allowed me to use my time and energy in the place that I need must and I’m so grateful for each and every one of them.

In this episode, I’m going to be discussing my hiring journey including why I tend to gravitate towards a lean team, lessons I’ve learned from hiring, and tips for nailing your team dynamic. Besides this, I’ll give a team breakdown including who my team members are, what they do. and how they get paid as well as the main tools we use. Keep listening to get the inside scoop on the SWN team!

Today, I’m breaking down how to use Instagram to book your next speaking gig (no pitching required)! Whether you're looking to become a paid speaker, speak at a conference, or land your first speaking gig, this episode will give you tips and tricks to help you book speaking gigs by leveraging all the surfaces and tools that Instagram has to offer including your bio, profile, and more - no prior speaking experience required. Keep listening as I dive into the various ways Instagram can help you land your next speaking gig.

Bold entrepreneur and savvy business coach, Erin Winters-White of Erin On Demand is a Brand & Content Strategist who coaches top influencers and entrepreneurs on how to leverage their audiences into profitable businesses. Erin has organically grown her YouTube channel to nearly 300K subscribers and her Instagram following to over 55K in just two and a half years. She has partnered with brands such as Target, Google, GoDaddy, Office Depot/Office Max, amongst others. Erin On Demand also has a subscription-based membership club, the eBrand Club, with over 700 entrepreneurs who are growing their brands into full-time businesses and is now launching her highly-anticipated course, Creator to CEO, which will teach creators how to turn their platform into a high-earning product or service-based business.

Today, I’m spilling the Instagram tea and reacting to the most common myths, hacks, and Instagram strategies that I often get asked about as an experienced Instagram educator, strategist, and former social media manager. Do they work? Are they worth your time and energy? In this episode, I’ll dive into all things hashtags, ads, engagement hacks, and so much more. Keep listening as I debunk all of these Instagram myths so that you know where to invest your time and energy.

With comprehensive experience in marketing and advertising, Shannon Matson prides herself on helping others structure and market their businesses for exceptional growth. Her career began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise. These varying industries and accreditations – from pursuing continued education credits in copywriting, utilized to write weekly articles for Forbes and Entrepreneur.com, to becoming Google Adwords certified – speak to her hunger for driving traffic and conversions to remarkable brands. These roles brought her to opportunities with L’Oreal, Access Hollywood and The Ellen Degeneres Show, with marketing access to Kendra Wilkinson, Alex Rodriguez and Jennifer Lopez. Now, Shannon is the CEO and Founder of The Social Bungalow, an education + media company that helps entrepreneurs structure ingenious online businesses, as well as Bungalow Coffee, a 2,500 square feet coffee café in the Downtown Las Vegas Arts District.

In this episode, Shannon will talk a bit about her life prior to The Social Bungalow while also sharing a behind-the-scenes look at launching Bungalow Coffee. We’ll also chat about what makes a successful product suite including Shannon’s product suite philosophy, unpopular Instagram marketing tactics, and how to navigate live launching versus evergreen funnels. Plus, Shannon will share some of her tips for boosting sales on social media as well as creating content that converts your audience and so much more! Keep listening to hear how Shannon is mastering content marketing on and off Instagram.

Gabriella Layne-Avery is a Content Strategist & Creative Director who helps women business owners work smarter, not harder to create strategic content that sells their brand stories on social media. Kickstarting her career as a contributing writer for fashion & lifestyle magazines, Gabriella brings her savvy for crafting newsworthy stories to her approach to developing content strategies for premier online communities including PR Girl Manifesto and PR Couture. Known for coining the term “sustainable social media,” she believes it’s 100% possible for women business owners to leverage social media to cultivate engaged, loyal communities for their brands without spending 24/7 doing so.

In this episode, Gabriella will give us some background knowledge on how she started her business and what she currently offers her clients. We’ll also chat about understanding how your creativity works when it comes to creating content, figuring out what your special sauce is, curating your social media experience, and so much more! Plus, Gabriella will share some Instagram styles and trends that she thinks are working well for brands as well as her advice for maintaining sustainability and consistency. Keep listening to hear how Gabriella leverages social media to help brands grow while avoiding burnout.

Today I’m sharing with you the Instagram algorithm updates you need to know going into 2022! Learning how the algorithm works can be beneficial for your strategy and that’s why I’m going to be breaking down the 2022 algorithm as well as how the Instagram feed is shifting and changing this year.

In this episode, I'm going to be discussing how the IG algorithm works, updates to the IG algorithm taking place this year, and how this will affect YOU as a content creator on the platform. If you want to learn how to grow on Instagram in 2022, then keep listening because this episode is for you.

In this episode, I chat with Audrey about all things launching, including launch strategies, automation, and marketing ops. She will also share her expertise on common mistakes she sees business owners make during launches, why she starts the launch process so early, what stage is most important to her, tactics she thinks no longer work, tactics that are underrated, and much more. Plus, Audrey will delve into how she got to where she is with her business. Keep listening to hear Audrey’s tips on how to best leverage your resources while launching.

Welcome to the first episode of season 3 of The Shine Online Podcast! I am so excited to be back and to kick off a new season with one of my favourite types of episodes: A 2021 Year in Review! I’m going to be pulling back the curtains and showing you the numbers of our business.

Welcome to the final episode of Season 2! But don’t worry, this is not a goodbye, it’s a see you later.

Today I have a very special guest for you who carries many titles. I’m bringing Marlin, my Fiancé and Operations Manager, back on the podcast to answer your most asked questions about what it’s really like working together.

In today’s episode, I’m sharing my main gems around my client experience using what I’ve learned in four years of business.

You asked, so I’m here to answer all of your questions about Instagram Reels.

Michael Moore is a video strategist helping online business owners attract the right clients with high-converting video content.

Karsen is bi-polar business owner, wife, daughter, sister and friend.

Taylor Graham received her major in Advertising and Promotion from Western Michigan University. During her senior year she created her business, Socially Taylored, which is a boutique social media agency based in Detroit, Michigan.

In today’s episode I’m sharing what is working on Instagram right now and where to really focus the content you’re creating for your brand.